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our philosophy
Our approach at SenseFusion goes beyond music. We attach great importance to understanding every element of the event – from the target group to the location – and incorporating it into our design.
We are aware that every event tells its own story and wants to convey a specific message. That's why we not only adapt our selection of music, scent and visualizations to the ambience of the location, but also take into account the target group and the organizer's core message.
Wir believe that music is a powerful language that helps to effectively communicate the desired message of the event and create a deeper connection with the audience. In addition, scents have the unique ability to connect deeply and unforgettably with what we experience. Our expertise, as well as that of our partners, enables us to achieve a harmonious symbiosis between the event and its message as well as music, scent and visualizations, making every event an unforgettable and impressive experience.
Steps we take to enrich your event with all the senses and make it even more unique:
Listening and understanding: We start by listening to your story and goals to capture the character of your event. It is for both music and scent selectionessential understand what exactly you want to do with your event want to convey.
Target group analysis: We analyze your audience and adapt the music and scent selection to their preferences and the desired event mood.
Location: Whether an industrial hall or an Art Nouveau villa, whether indoors or outdoors, whether Berlin or Cape Town, we take into account the character of the location and the space in order to choose the music so that it complements and enriches the surroundings. We incorporate architectural features, size, room design and ventilation into the fragrance concept.
Fine tune: Crowd flow and time of day also play a role in the order of music selection to create an engaging musical experience. When it comes to scent matching, it is important to understand the goals for the desired scent, e.g. calming, invigorating, luxurious or refreshing. Different scents have different psychological effects on emotions and moods.
Curation: Our music experts curate a diverse selection of tracks that are both innovative and engaging, enhancing the essence of your event. Our fragrance designers research scents that match the desired atmospheres and emotions.
Feedback and adjustment: Feedback is important to us. All planning, no matter how thorough, is ultimately theory, but does it actually work as planned at your event? Whenever possible, we visit the venue again, let the overall concept take effect and then, if necessary, adapt the music to the mood of your event.